LONDON: After the success of the London Road Show, the Pakistan Super League (PSL) is gearing up for its next international promotional event in New York.
The New York Road Show is slated for the end of next week, and it will feature some of the league’s biggest stars, including T20 captain Salman Ali Agha, Test captain Shan Masood, and emerging talent Saud Shakeel.
The London Road Show, set for December 7, will also showcase top cricketers such as Babar Azam, Sahibzada Farhan, and Haris Rauf, alongside senior officials from the Pakistan Cricket Board (PCB). These events are designed to build excitement and engage with cricket fans around the world, particularly in regions with a strong cricketing diaspora.
The PSL’s global outreach strategy aims to raise the league’s profile and attract both fans and potential investors ahead of the upcoming season. The New York Road Show, in particular, is expected to captivate North American audiences, where interest in T20 cricket has been steadily growing.
With star players and PCB officials in attendance, both the London and New York Road Shows are set to serve as significant platforms to further solidify PSL’s international presence and foster greater engagement with its global fanbase.
