The four-day fashion event reflects the continued growth of Pakistan’s fashion industry, with designers presenting seasonal collections that highlight emerging trends in clothing, colours, makeup and jewellery, particularly ahead of the winter and wedding seasons.
The day opened with the LFW Retail Runway, featuring MISL’s collection, Shaam Sehar, inspired by the serene beauty of sunset and the golden moments between day and night. Aban Zohaan followed with a collection designed especially for festive occasions.
Agha Jan presented a tribute to Pakistan’s formal fashion heritage, combining classic silhouettes with contemporary elegance. The Malhar Resurgence collection highlighted traditional craftsmanship, including intricate zardozi, zari and other forms of hand embroidery.
The second show, LFW Edit, began with a collection by U&I by Umar Umrana, followed by presentations from Project 1959, Sadr Bagh and Armis Hayi Jan.
The third show, Designer Showcase, opened with M. Obaid by Mohsin Tauseef. Sochaj by Mehak Junaid then presented An Ode to Old World Charm, followed by a collection from RICI MELION.
Renowned designer Fahad Hussayn presented Print Museum: An Atlas of Empire, with actress Sonia Hussayn appearing as the showstopper, bringing the third day’s runway presentations to a close.
Other designers and brands featured at LAM Fashion Week include Hussain Rehar, HSY, Karma, Niki Nina, Deepak Perwani, Mahgul, Varda Saleem, Sublime by Sara, Zaheer Abbas, Zainab Chottani, The Pink Tree, Faiza Samee, Khaadi, Imran Rajput, Sania Maskatiya, Miras by Neelofer Shahid, Mehdi, Vania by Mehr Azam and Kamiar Rokni, among others.
The event continues to provide a platform for designers to showcase their latest collections and present a blend of traditional Pakistani craftsmanship and contemporary fashion trends.