One million gifts for visitors to Asian Games
Digital gift packs a global marketing maneuver to highlights Chinese province's technologically smart nature.
BEIJING: A total of one million digital “cultural and tourism gift packs” were made available by Hangzhou, East China’s Zhejiang province, to benefit worldwide visitors who plan to come to the city’s sports gala – the 19th Asian Games – which is set to open on September 23.
The gift pack campaign could be seen as a global digital marketing maneuver that highlights Hangzhou’s technologically smart nature while boosting its local cultural tourism that makes the most of the opportunity.
A seven-day metro pass is included in the gift pack. Also, the campaign is collaborating with local touristic spots in Hangzhou to offer free admission tickets. Other privileges include a 100 yuan ($14) phone card.
The most alluring part of the campaign comes in mid-August when 100,000 tickets for the Asian Games will be randomly gifted to gift pack recipients.
The gift pack campaign reflects the local culture and tourism department’s strategy to integrate travel, tourism and cultural experiences into digital forms that will not be limited by geographical and cultural barriers.
“Such smart technological designs also match the ‘Smart Asian Games’ theme that is the main gist for the Hangzhou Games this year,” an organizer noted.
People interested in the campaign can type “Asian Games” into the Alipay app to collect the gift packages. The activity is divided into three phases. The first phase ends on June 10.
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