NEW YORK: Pakistan’s pavilion became the center of attraction at the two-day Travel & Adventure Show 2025 which commenced here today.
The Pakistan Pavilion was given the Best Partner Pavilion Award at the show.
The Trade Development Authority of Pakistan (TDAP) set up the Pakistan Pavilion in collaboration with the Pakistan Tourism Development Corporation (PTDC) and the Consulate General of Pakistan in New York.
A total of 13 Pakistani companies, provincial tourism departments, and PTDC have set up their booths at the pavilion.
Under the banner of the national tourism brand “Salam Pakistan”, the pavilion was inaugurated by Ambassador of Pakistan to United States Rizwan Saeed Sheikh and Chief Minister of Gilgit-Baltistan Gulbar Khan.
GB Minister for Tourism and Law Ghulam Muhammad and Minister for Planning and Development Raja Nasir Ali Khan along with Consul General of Pakistan in New York Aamer Ahmed Atozai, and Trade & Investment Counsellor Adnan Mahmood Awan were also present.
The Pakistan pavilion showcased Pakistan’s breathtaking destinations, rich cultural heritage, and a wide range of tourism services. A large number of visitors attended the Pavilion on the first day of the show, expressing keen interest in mountaineering, adventure tourism, and religious tourism.
Renowned as one of the world’s largest and most influential tourism exhibitions, the Travel & Adventure Show serves as an unparalleled platform for tourism organizations to connect, collaborate, and showcase their unique offerings to a global audience.