PTDC launches ‘Salam Pakistan’ as national brand of Pakistan

ISLAMABAD: Pakistan Tourism Development Corporation (PTDC) has launched the first ever national brand of Pakistan. Prime Minister Shehbaz Sharif was the chief guest at the ceremony held at the PM House.

An impressive national tourism brand is considered an important tool to provide a crucial competitive advantage in the global tourism market. Keeping in view the importance of a National Tourism Brand of Pakistan, “Salam Pakistan” is selected as tourism brand for Pakistan. “Salam” has different connotations ie Salam from landscapes, Salam from adventure and sports, Salam from wildlife, Salam from religious sites, Salam from food and eestivals and Salam from arts & crafts etc.

At the launching ceremony, Awn Chaudhry, Advisor to Prime Minister on Tourism and Sports stated that to promote the soft image of the country worldwide, PTDC has developed a well-coordinated strategic approach for best utilization of the available resources with focus on building the image of Pakistan as one of most tourist friendly countries in Asia.

Speaking in the inauguration ceremony, Prime Minister Sharif said I visualize the tourism industry to become a catalyst for employment generation and poverty alleviation, investment promotion and above all, building the soft image of our country as a peaceful and friendly country at the global level.

“Our government is focused on improving and creating an enabling business environment for tourism and hospitality sector and also highlighting Pakistan’s true image on the world stage. I assure you that I will do my best to take all those steps which are needed to strengthen the performance of this sector.” 

The objectives of Tourism Brand of Pakistan includes building the image and perception of Pakistan as a safe, secure, friendly & hospitable nation, promoting Pakistan as an attractive tourist destination, especially for international tourists, projecting recreational, mountaineering, adventure, cultural, religious, historical, cuisine, geographical and other tourism related aspects of Pakistan and highlighting diversities of the provinces, regions, cities etc., variety of food, accommodation, travel, communication and infrastructure facilities etc.