Apple Unveils iPhone 18 and Foldable ‘Duo’ in Major Design Shift

Apple unveiled its first foldable smartphone, the Duo, on Wednesday, marking a significant change for its flagship product. The device features a passport-sized design that opens into a wide, horizontal screen. It serves as Apple's thinnest handset to date.

This launch represents the first major product event led by new CEO John Ternus. The company positions the Duo as a premium entry into the growing foldable market. Analysts expect strong demand despite a high price point.

New iPhone 18 Pro and AI Features

Apple also introduced the iPhone 18 Pro and Pro Max models. These devices feature the new A20 Pro chip, optimized for on-device artificial intelligence. Pricing for the Pro line starts at $1,199.

To address AI-related image manipulation, Apple launched the "Apple Reference Image" standard. This feature verifies the authenticity of photos taken with the new cameras. The company also confirmed support for the SynthID standard.

Wearables and Strategy Shifts

Apple updated its wearable lineup with the Series 12 watch and Ultra 4. Both models feature enhanced sensors for more frequent heart-rate tracking. New AirPods were also announced, starting at $129 with noise cancellation.

This event signals a shift in Apple’s annual product schedule. The company plans to delay updates for more affordable iPhone models until next spring. This strategy aims to stabilize revenue cycles across the fiscal year.

Frequently Asked Questions

What is the key feature of the new Apple Duo?

The Apple Duo is a foldable phone with a passport-like shape that opens into a wide, horizontal screen, making it Apple's thinnest device.

How does Apple address AI-generated image concerns?

Apple introduced 'Apple Reference Image' to verify photo authenticity and added support for the SynthID standard to identify AI-edited images.