Sarwat Gilani named as NCRC brand ambassador

ISLAMABAD: The National Commission on the Rights of the Child (NCRC) has appointed renowned actress and social activist Sarwat Gilani as its brand ambassador.

Ms Gilani, recognized for her commitment to child rights and advocacy for social justice, will collaborate with NCRC to raise awareness and drive meaningful action toward the protection and promotion of child rights across Pakistan, says a press release.

Ms Gilani known for her versatile acting skills has graced Pakistani screens for almost two decades working in numerous television plays, web series and feature films. As an activist, she advocates women’s rights, law awareness and has spoken against child abuse on various platforms globally.

She is also an ambassador for Special Olympics Pakistan and Indus Hospital health network and Search for Justice to name a few.

At an event held in Islamabad, the NCRC formally welcomed Sarwat Gilani into her new role, highlighting the alignment of her personal values with the Commission’s mission to safeguard every child’s rights.

Speaking at the event, the NCRC Chairperson Ayesha Raza Farooq said: “We are honored to have Sarwat Gilani join the NCRC family. Her commitment to advocating for the rights of children has inspired millions, and her influence will undoubtedly bring much-needed attention to the critical issues facing Pakistan’s children.

With Sarwat as our Brand Ambassador, we aim to broaden our reach, foster greater public engagement, and create a more child-friendly society.”

Ms Gilani has been a prominent advocate for social justice, consistently using her agency to speak out on issues affecting women and children. As a mother of three, she understands the challenges children face and is deeply committed to using her influence to ensure their rights are upheld.

Ms Gilani expressed her gratitude and commitment, stating: “I am truly honored to take on this role with NCRC. The rights of children should be at the center of our national discourse, and I believe that through this partnership, we can bring lasting change. Every child deserves to live in a safe and nurturing environment, free from abuse, exploitation, and neglect. I look forward to working with NCRC to raise awareness about the vital importance of protecting our children.”

Children from the Pakistan Girls Guide Association had the opportunity to interact directly with Ms Gilani. The girl guides openly shared their concerns, recommendations, and expectations from the newly appointed brand ambassador, shedding light on the critical child rights issues they face in their communities.

Their voices echoed the urgency of addressing pressing challenges such as child abuse, lack of access to education, child labor, malnutrition, street children, child marriage and issues being faced by minority children.

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